Branden Nichols is Mammoth's CEO and is an experienced business strategist and technology entrepreneur who has methodically formulated successful mobile products, digital strategies, and online branding initiatives for traditional businesses, internet start-ups, and mobile applications. He has earned awards from Fast Company Magazine, Inc. Magazine, Yahoo! Tech, and The Public Relations Society of America. Branden has guest lectured at several university departments, including Vanderbilt University and Western Kentucky University, and has been a contributor to a number of well respected entrepreneur community websites, including and CNN Business 2.0.

While working with such diverse brands as Tabasco, Bridgestone Americas Holdings, Community Coffee, Vanderbilt University, Vanderbilt Medical Center, SRM Concrete, Pepsi Co., Thomas Nelson Publishers, St. Thomas Health, Ingram Marine Group, Tennessee Farm Bureau, Amsurg, SMS Holdings, Blue Bell Ice Cream, and Armed Service Mutual Benefits Association; Branden has earned a reputation for successfully delivering technology business solutions to problems and achieving measurable results within a number of online vertical markets. To learn more about Branden's career accomplishments and history, join his network at LinkedIn.

Branden Nichols has a B.S in Marketing, Specialization in Consumer Marketing Strategy from the University of Alabama and is originally from New Orleans, LA. He is a former D1 Track + Cross Country athlete and still racks up 65-70 trail/road miles per week. Branden currently resides in Nashville, TN with his lovely wife and always enthusiastic, energetic daughter. Be sure to connect or follow Branden on Twitter, Instagram, and, of course, email.

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